Skip to Main Content Return to Navigation

Recommended Products

Oops! Looks like we have nothing to show here.

Toast to Tradition

Raise a glass to Bourbon Heritage Month with best-sellers that echo fall’s richness and warmth.

Read More

Celebrate Hispanic Heritage Month

Discover Hispanic-owned brands that bring flavor, craft, and culture to every pour.

Shop Now

Trending Flavors of Fall

From spiced cocktails to harvest-inspired pours, see which fall trends are moving fastest this season.

Read More

Prepare for the Seasonal Switch

September is rich with opportunities to spotlight deeper flavors, seasonal sips, and comforting rituals. 

Read More

Smarter ordering starts with Proof.

Proof® by Southern Glazer’s makes beverage alcohol shopping simple and fast with self‑service tools to find, compare, and order products from any device. Proof is free to use, once you sign up you get access to the largest selection of beverages

Sign up Log in

Self-service that works for you.

Effortless reordering
Reorder instantly on any device from your past orders and saved lists.

Order visibility
Track order statuses, deliveries, invoices, and payments in one place.

Trusted pricing
Access the same pricing and deals online, with support from your sales consultant.

Get Started
Get started with Proof
Step 1

Have your information ready.

You’ll need your Southern Glazer’s account number and a recent invoice. If you are new to Southern Glazer's,  contact us to join.

Step 2

We’ll verify your account.

Once verified, you’ll just need to create your Proof login and password to get started.

Step 3

Log in and start ordering.

Enjoy access to our curated portfolio and view pricing in your local market.

FAQs

To activate a Proof account, you’ll first need to be a current Southern Glazer’s customer with your Southern Glazer’s account number and a recent invoice number. If you’re not a customer yet, contact us at 866-375-9555 and we’ll help you get set up. 

Yes, you'll need to be a Southern Glazer's customer to get access to Proof. If you’re not a customer yet, contact us at 866-375-9555 and we’ll help you get set up. Once you join, multiple people on your team can have their own Proof logins under the same account.

Because it’s an exciting way for customers of Southern Glazer’s to get more convenience and control and sell more products. Because it’s going to help you and your Sales Consultants develop better strategies for selling your products. And because it doesn’t cost you anything.

Yes. You’ll get the same great pricing and deals whether you order online or through your Sales Consultant.

Of course. There’s no substitute for your Sales Consultant. They will still provide you with the personal service, advice, and recommendations to help you grow your business.

Boost July 4th Demand with USA-Made Favorites

Explore American‑made selections perfect for summer crowds ready to celebrate America’s 250th birthday.

Shop American brands